Fletcher Problems and Practices in Advertising Research-Readings and Workbook

by AD FLETCHER

Publisher: John Wiley & Sons Inc

Written in English
Published: Pages: 216 Downloads: 544
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Subjects:

  • Business & Management
The Physical Object
FormatHardcover
Number of Pages216
ID Numbers
Open LibraryOL10337997M
ISBN 100471841595
ISBN 109780471841593

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Fletcher Problems and Practices in Advertising Research-Readings and Workbook by AD FLETCHER Download PDF EPUB FB2

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Get this from a library. Problems and practices in advertising research: readings and workbook. [Alan D Fletcher; Donald W Jugenheimer].

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In Fletcher's and Jugenheimer's interesting readings book, a student will be exposed to humor, vigor, humility and some good grass-roots approaches to perplexing advertising and public relations research problems. Packed with detail are numerous cases of what fits into the motivational researchers' bag of tricks.

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Journal of current issues and research in advertising. Published: () Journal of advertising Published: (). Problems and practices in advertising research: readings and workbook / by: Fletcher, Alan D. Published: () Journal of advertising research. Journal of current issues and research in advertising.

M.S. (Advertising), University of Illinois, B.S. {Business), Virginia Commonwealth University, ACADEMIC APPOINTMENTS June - present Professor of Advertising and Department Head Department of Advertising and Public Relations Grady College of Journalism and Mass Communication The University of Georgia.

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